Location: San Francisco
Pre-race massages, a chocolate mile, and the iconic Tiffany’s finisher necklace were just a few of the many surprises awaiting participants of the 10th anniversary Nike Women's Half Marathon. To capture and propel the women’s running market, we created a race full of non-stop surprises at every turn.
Strategic content played a powerful role at every touchpoint of the race. Our message of excitement and empowerment was translated across video, social, email, digital, print, and onsite activations at the event.
Our runner was greeted and empowered with personalized messaging across digital billboards as she entered the expo and marked her milestones along the course.
Personalized gear up activities were planned around the San Francisco area, including firefighters in bow ties passing out the iconic Tiffany finisher medals on silver platters.
The Results: The Largest women’s running event in the world. $143 million raised for Leukemia & Lymphoma Society. 850k+ likes on Instagram across Nike channels. 60% growth since the very first NWM.
Copywriter: Kady Sidlauskas
Digital Art Direction: Justin Clark
Senior Design + Production Lead: Linda Cota
Photo Credit: Nike/OBE © OBE
Google Cultural Institute: Tactile Wall
Location: Google DC Offices
The Google Cultural Institute curates a collection of artwork and cultural stories from around the world, making works of art accesssible to everyone. To celebrate this mission, our team was brought on to concept a digital installation in the Google DC offices. My role was messaging - we incoporated interactive tiles that allowed visitors to interact and engage with the exhibit through story, and then using RFID technology linked them to the online exhibit. https://vimeo.com/138229542
As a copywriter, my role was to concept and execute digital copy across web and social, while creating copy for the quarterly print publication “The Look.”
In collaboration with the Kate Spade brand team, I create concept and create content for Kate Spade that lives on WatchStation.com including homepage updates, emails, pdp copy, etc. I also create content surrounding new platforms and styles for press kits that are sent out to editors across the country, along with internal resources spotlighting newness.
As a copywriter for Watch Station, I created copy for the portfolio of watch brands on the website along with copy for emails, homepage updates and in-store signage. Brands include Michael Kors, Emporio Armani, DKNY, Kate Spade, Diesel, Chaps, Tory Burch, Armani Exchange and more.
As the senior copywriter for MICHELE, I concept and create content across web, email, social, print and more.
In collaboration with the agency Flourish, I created copy for the Aveda website, emails, social media paid advertising (Instagram, Facebook, Pinterest), in-store signage, product packaging and experiential activations.
In collaboration with the Tory Burch brand team, I created content for press kits that are sent out to editors across the country, along with copy for linebooks introducing each new season of styles.
In collaboration with the Boulder based agency Oblique, I strategized content for the PUHL mobile app - a roadside assistance app that connects stranded drivers with the closet help possible.
As a digital copywriter and during a key time of transition in the business, I collaborated with art directors and developers to concept and create content across jcp.com, social media and print.
Over 15,000 participants came together for the second Nike Women's Half Marathon DC, a unique race experience to celebrate and encourage female athletes around the globe. As the Lead Copywriter I created content across all touchpoints of the race, including copy for email, social, mobile, video, print, digital activations and experiential events all leading up to race day.
As a copy producer, I created content across NM.com including product descriptions for all men’s and women’s fashion, handbags, beauty and home.
As a digital copywriter I created content across Pier1.com including homepage copy, product descriptions and blog posts, social media content and was the lead packaging writer tasked with writing story tags for an eclectic assortment of furniture and home decor.
In collaboration with the Marc Jacobs brand team, I create digital content for watchstation and copy for press kits that are sent out to editors across the country, along with copy for linebooks introducing each new season of styles.
Event: Kashi Sampling Tour At Wanderlust.
Partnering with the Wanderlust Festival, Kashi set out to connect with healthy, wellness-minded people through an innovative installation and product demo. I concepted and created copy for the event.
Project: Mrs. Meyer's "Get Messy" Contest
In collaboration with the agency OBE, I concepted the messaging for the “Get Messy” contest and executed content across digital, print and social.
I create copy for the Fossil website, Watch Station website and the Fossil portfolio of brands including Michael Kors, Armani Exchange, DKNY, Tory Burch, Kate Spade, Emporio Armani, Karl Lagerfeld, Marc Jacobs, Chaps and more.
I created/edited copy for sell sheets, internal resources and articles for internal publications.
Concept campaign to be translated across web, video, print and social. Images coming soon.